Park Communications Ltd
020 7055 6500
Auction catalogue
Art and auctions.
  • DNW 14 retouched

Using the latest technology to deliver quality and consistency at unparalleled speed
A leading specialist auctioneer and valuer of coins, tokens, medals, militaria and paper money, with over 250 years’ experience, stages regular auctions throughout the year.

The challenge
Our customer’s state-of-the-art IT system can turn vendors’ texts and electronic images into a searchable, fully illustrated internet catalogue within minutes of a lot being entered online.  Now the company wanted to reduce the time from receipt of lots to publishing hard copy catalogues.  A printing partner was needed who could guarantee exceptional colour consistency and despatch high quality printed catalogues within a week of entry completion.

Our solution
Attention to detail and tight control over every aspect of production were paramount to Park.  Working with our customer’s team, artwork templates were improved and colour reproduction optimised.  Using Park’s online proofing system, ‘Portal’, faster and more flexible file submission, automatic preflighting and approval of pdf files for printing were facilitated.   To accelerate the proofing process, Park worked to ISO 12647 colour management targets to deliver excellent colour accuracy while avoiding the need for hard copy proofs.  The three large multicolour presses, coupled with Park’s internal binding capability, ensured that the catalogues were produced and despatched in just six days.

Thanks to the breadth and depth of Park’s expertise, together with an up-to-the-minute range of in-house facilities, the consistency that our customer required was achieved within the most stringent time-frames.

“From the outset we had complete confidence that Park would deliver our catalogues on time and that they would be a perfect representation of our original vision.”

All work