All round quality printing
The right product, on time and at best value. Project managers who take the administrative load away. Our customer needed a printing partner with skills to match their own standards.
Park has been the print production partner of our funds customer for more than a decade. In 2013, they decided to include the design of the reports within the annual tender for print production, looking to find one organisation to provide the full package for the annual reports and marketing literature from design and typesetting, through to the printing and mailing. Cost savings were also an objective. Park’s thorough understanding of the investment trust market, and a longstanding exposure to the requirements of our customer’s stakeholders, put us in contention for the appointment.
The designs submitted were of course geared to reduce the printing costs where possible, reducing the Notes section to two colour for example, while hitting the brand personality and style ‘on the head’. They also went further than others by including interactive aspects of the report when posted on-line.
Working from complex hard copy, Park typeset and made corrections on an overnight basis, experienced typesetters and dedicated readers ensuring accurate proofs. Once approved, printing was carried out in accordance with ISO 12647 to ensure corporate colours were accurately reproduced. Another part of our service was taking responsibility for liaising with the registrars, and advising on the complex mailings which involved many categories with more than five enclosures.
The Trusts also appointed us to produce all their marketing brochures. These brochures were redesigned by Park to reduce from six to four the number of colours printed, so saving the Trusts substantial production costs.
Park’s strong environmental credentials enabled the Trusts to publicise to stakeholders that, by choosing Park, they have considered environment issues.
As a result of these latest productions, our customer have retained their confidence that Park will achieve the product they want, on time and at good value.