It’s Nice That are champions of creativity within the art and design world. They use Park's book printing services to produce the It's Nice That Annual, which needs to continually impress its extensive ‘design community’ readership.
We were tasked to work with the designer to create a book which showcased their work of 2014. Our job was to contribute to the creativity and maintain high quality standards – ensuring the book is ‘full of intrigue, creativity and innovation and demands closer inspection’.
Park's book printing services offer a creative input where required. We proposed a mix of coated and uncoated papers to increase interest; Heaven 42 for the coated stock to give an interesting matt finish, while being competitively priced, and for the cover, end papers and first 8 pages of text, we suggested the cost effective ‘Zen’ hybrid uncoated stock.
A light weight 1mm board was chosen for the case to provide flexibility and tactility, and a matt laminate was used to protect the cover while enhancing the tactility. We sourced head and tail bands to match the cover and text edges, and blue edging to match the colour of the cover.
All images required manipulation to create the maximum lift, contrast and vibrancy on the uncoated stock. Colour images were retouched and the 4 colour monochromes were balanced and neutralised.
To obtain the very best result, a 240# Sublima (hybrid) screen and a 200# conventional screen were used for the coated and uncoated papers respectively, with image and plate profiles specially developed for each. Specially adapted hard drying inks were used for the uncoated materials and all printing was to ISO12647-2 (2013) colour standard.
The book was produced within 15 days from the sign-off, within schedule and within budget.
* A visually attractive product within a tight budget
* Vibrant colour, contrast and lift, and rich dense blacks
* Clean and smooth solid coverage pages
* Good cross-spine match-ups (colour and positioning)
* High quality and accurate case binding with eye-catching blue edging
* Distinctive postcard of a featured artwork individually signed by the artist, inserted into a plastic wallet and affixed in an un-predetermined position to the front cover
To discuss your book printing requirements with Park please contact Alison Branch on: email@example.com
“The It’s Nice That Annual is a huge undertaking and can only come together if the publishers, the designers and the printers collaborate and communicate clearly and efficiently. Park's team once again embraced the challenge – and the book’s slightly tweaked remit – and the result was a great looking, very popular product that we couldn’t be more proud of.”
Rob Alderson, It’s Nice That