Whatever good things we build end up building us
The well-executed lay-flat binding of this pre-let brochure, together with the excellent image reproduction, produced eye-catching double page images of the building and its environs that helped our customer to sell the space in the Zig Zag Building in record time.
The Zig Zag Building is a major new development on Victoria Street, London SW1 providing stunning commercial office space. The pre-let brochure was to form a key piece within the marketing campaign to sell space within this exclusive development. The agency required a print partner who could contribute to the creative process and then execute the design to a very high standard in a very fast timescale.
Park proposed lay-flat binding which allowed seamless double page images of the city spaces around the building, the CGI’s of the interior and the floor plans. Extensive proofing included scatter machine proofs to ensure the special colours reproduced well on uncoated material. The chosen paper was tested for the suitability for lay-flat binding by the production of white paper dummies.
Hard drying inks, specially formulated to reproduce lift and detail on uncoated stocks were used on press.
Printing was carried out in accordance with ISO12647 to ensure a good match to the scatterproofs, and for colour consistency throughout.
Special attention was paid on press to the many double page spreads.
The choice of lay-flat binding added exclusivity to the product. Blue and yellow spine cloths were used to tie in with the colour scheme of the other collateral marketing the building.
The 700 copy production was completed within 6 working days from sign-off.
"We were delighted with the experience of working with Park on the production of the pre-let brochure for The Zig Zag Building, a major new commercial development on Victoria Street, SW1. Right from the very start Park were proactive in providing advice to help us come up with an innovative and eye catching piece."